BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 318	12.2%	39.6%	3.8	732 151	13.3%	75.8%	3.3	1.4%
MoM	5 531	-15.3%	40.2%	-3	3 011 790	-11.3%	75.8%	-1.3	-8.9%
YTD	35 971	-35.7%	45.9%	-9.6	17 520 891	-33.6%	78.0%	-4.7	-22.3%
MAT	86 389	-27.0%	48.0%	-6	40 851 727	-21.2%	78.9%	-2.1	-17.9%
KAPSIKAM
WoW	14 441	-3.4%	2.1%	0	6 145 661	-2.6%	2.4%	0	-2.2%
MoM	67 804	-6.4%	2.2%	-0.1	28 271 257	-3.7%	2.4%	0	-3.1%
YTD	375 024	-22.0%	2.6%	-0.3	151 533 110	-25.6%	2.7%	-0.3	-14.1%
MAT	938 585	-12.3%	2.7%	-0.1	373 358 756	-15.9%	2.8%	-0.3	-9.7%
MILDRONATE
WoW	53 668	-5.0%	16.1%	0.4	39 335 243	-4.2%	18.2%	0.6	-7.9%
MoM	242 385	-12.0%	15.4%	0.3	175 347 394	-11.5%	17.2%	1.1	-15.7%
YTD	1 257 346	-47.6%	10.0%	-4	900 574 989	-34.5%	11.7%	-2.3	-26.7%
MAT	3 259 570	-37.2%	11.2%	-3.1	2 232 500 365	-9.5%	12.7%	0	-19.7%
SULFARGIN
WoW	2 872	17.2%	0.8%	0.1	1 548 678	16.6%	1.2%	0.1	1.4%
MoM	11 098	-6.0%	0.7%	0	6 006 076	-6.9%	1.1%	-0.1	-0.1%
YTD	52 665	-24.1%	0.7%	-0.1	28 628 880	-17.6%	1.1%	-0.1	-11.6%
MAT	127 056	-24.3%	0.7%	-0.1	69 042 807	-17.4%	1.1%	-0.1	-11.2%
VIPROSAL
WoW	13 541	-2.8%	1.9%	0	4 855 500	-2.5%	1.8%	0	-2.2%
MoM	63 599	-6.7%	2.0%	-0.1	22 854 102	-8.4%	1.9%	-0.1	-3.2%
YTD	328 557	-45.4%	2.1%	-1.2	120 474 144	-51.6%	2.1%	-1.4	-15.4%
MAT	864 987	-37.1%	2.4%	-1	327 813 102	-39.5%	2.4%	-1.2	-10.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	35 971	-35.7%	45.9%	-9.6	17 520 891	-33.6%	78.0%	-4.7	-22.3%
KAPSIKAM	375 024	-22.0%	2.6%	-0.3	151 533 110	-25.6%	2.7%	-0.3	-14.1%
MILDRONATE	1 257 346	-47.6%	10.0%	-4	900 574 989	-34.5%	11.7%	-2.3	-26.7%
SULFARGIN	52 665	-24.1%	0.7%	-0.1	28 628 880	-17.6%	1.1%	-0.1	-11.6%
VIPROSAL	328 557	-45.4%	2.1%	-1.2	120 474 144	-51.6%	2.1%	-1.4	-15.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	86 389	-27.0%	48.0%	-6	40 851 727	-21.2%	78.9%	-2.1	-17.9%
KAPSIKAM	938 585	-12.3%	2.7%	-0.1	373 358 756	-15.9%	2.8%	-0.3	-9.7%
MILDRONATE	3 259 570	-37.2%	11.2%	-3.1	2 232 500 365	-9.5%	12.7%	0	-19.7%
SULFARGIN	127 056	-24.3%	0.7%	-0.1	69 042 807	-17.4%	1.1%	-0.1	-11.2%
VIPROSAL	864 987	-37.1%	2.4%	-1	327 813 102	-39.5%	2.4%	-1.2	-10.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 318	12.2%	39.6%	3.8	732 151	13.3%	75.8%	3.3	1.4%
KAPSIKAM	14 441	-3.4%	2.1%	0	6 145 661	-2.6%	2.4%	0	-2.2%
MILDRONATE	53 668	-5.0%	16.1%	0.4	39 335 243	-4.2%	18.2%	0.6	-7.9%
SULFARGIN	2 872	17.2%	0.8%	0.1	1 548 678	16.6%	1.2%	0.1	1.4%
VIPROSAL	13 541	-2.8%	1.9%	0	4 855 500	-2.5%	1.8%	0	-2.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 531	-15.3%	40.2%	-3	3 011 790	-11.3%	75.8%	-1.3	-8.9%
KAPSIKAM	67 804	-6.4%	2.2%	-0.1	28 271 257	-3.7%	2.4%	0	-3.1%
MILDRONATE	242 385	-12.0%	15.4%	0.3	175 347 394	-11.5%	17.2%	1.1	-15.7%
SULFARGIN	11 098	-6.0%	0.7%	0	6 006 076	-6.9%	1.1%	-0.1	-0.1%
VIPROSAL	63 599	-6.7%	2.0%	-0.1	22 854 102	-8.4%	1.9%	-0.1	-3.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца