Update: 09.06.2023
Last week: 22 week 2023 (29.05.2023 - 04.06.2023)
Last full month: May 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 318 | 12.2% | 39.6% | 3.8 | 732 151 | 13.3% | 75.8% | 3.3 | 1.4% |
| MoM | 5 531 | -15.3% | 40.2% | -3 | 3 011 790 | -11.3% | 75.8% | -1.3 | -8.9% |
| YTD | 35 971 | -35.7% | 45.9% | -9.6 | 17 520 891 | -33.6% | 78.0% | -4.7 | -22.3% |
| MAT | 86 389 | -27.0% | 48.0% | -6 | 40 851 727 | -21.2% | 78.9% | -2.1 | -17.9% |
| KAPSIKAM | |||||||||
| WoW | 14 441 | -3.4% | 2.1% | 0 | 6 145 661 | -2.6% | 2.4% | 0 | -2.2% |
| MoM | 67 804 | -6.4% | 2.2% | -0.1 | 28 271 257 | -3.7% | 2.4% | 0 | -3.1% |
| YTD | 375 024 | -22.0% | 2.6% | -0.3 | 151 533 110 | -25.6% | 2.7% | -0.3 | -14.1% |
| MAT | 938 585 | -12.3% | 2.7% | -0.1 | 373 358 756 | -15.9% | 2.8% | -0.3 | -9.7% |
| MILDRONATE | |||||||||
| WoW | 53 668 | -5.0% | 16.1% | 0.4 | 39 335 243 | -4.2% | 18.2% | 0.6 | -7.9% |
| MoM | 242 385 | -12.0% | 15.4% | 0.3 | 175 347 394 | -11.5% | 17.2% | 1.1 | -15.7% |
| YTD | 1 257 346 | -47.6% | 10.0% | -4 | 900 574 989 | -34.5% | 11.7% | -2.3 | -26.7% |
| MAT | 3 259 570 | -37.2% | 11.2% | -3.1 | 2 232 500 365 | -9.5% | 12.7% | 0 | -19.7% |
| SULFARGIN | |||||||||
| WoW | 2 872 | 17.2% | 0.8% | 0.1 | 1 548 678 | 16.6% | 1.2% | 0.1 | 1.4% |
| MoM | 11 098 | -6.0% | 0.7% | 0 | 6 006 076 | -6.9% | 1.1% | -0.1 | -0.1% |
| YTD | 52 665 | -24.1% | 0.7% | -0.1 | 28 628 880 | -17.6% | 1.1% | -0.1 | -11.6% |
| MAT | 127 056 | -24.3% | 0.7% | -0.1 | 69 042 807 | -17.4% | 1.1% | -0.1 | -11.2% |
| VIPROSAL | |||||||||
| WoW | 13 541 | -2.8% | 1.9% | 0 | 4 855 500 | -2.5% | 1.8% | 0 | -2.2% |
| MoM | 63 599 | -6.7% | 2.0% | -0.1 | 22 854 102 | -8.4% | 1.9% | -0.1 | -3.2% |
| YTD | 328 557 | -45.4% | 2.1% | -1.2 | 120 474 144 | -51.6% | 2.1% | -1.4 | -15.4% |
| MAT | 864 987 | -37.1% | 2.4% | -1 | 327 813 102 | -39.5% | 2.4% | -1.2 | -10.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 35 971 | -35.7% | 45.9% | -9.6 | 17 520 891 | -33.6% | 78.0% | -4.7 | -22.3% |
| KAPSIKAM | 375 024 | -22.0% | 2.6% | -0.3 | 151 533 110 | -25.6% | 2.7% | -0.3 | -14.1% |
| MILDRONATE | 1 257 346 | -47.6% | 10.0% | -4 | 900 574 989 | -34.5% | 11.7% | -2.3 | -26.7% |
| SULFARGIN | 52 665 | -24.1% | 0.7% | -0.1 | 28 628 880 | -17.6% | 1.1% | -0.1 | -11.6% |
| VIPROSAL | 328 557 | -45.4% | 2.1% | -1.2 | 120 474 144 | -51.6% | 2.1% | -1.4 | -15.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 86 389 | -27.0% | 48.0% | -6 | 40 851 727 | -21.2% | 78.9% | -2.1 | -17.9% |
| KAPSIKAM | 938 585 | -12.3% | 2.7% | -0.1 | 373 358 756 | -15.9% | 2.8% | -0.3 | -9.7% |
| MILDRONATE | 3 259 570 | -37.2% | 11.2% | -3.1 | 2 232 500 365 | -9.5% | 12.7% | 0 | -19.7% |
| SULFARGIN | 127 056 | -24.3% | 0.7% | -0.1 | 69 042 807 | -17.4% | 1.1% | -0.1 | -11.2% |
| VIPROSAL | 864 987 | -37.1% | 2.4% | -1 | 327 813 102 | -39.5% | 2.4% | -1.2 | -10.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 318 | 12.2% | 39.6% | 3.8 | 732 151 | 13.3% | 75.8% | 3.3 | 1.4% |
| KAPSIKAM | 14 441 | -3.4% | 2.1% | 0 | 6 145 661 | -2.6% | 2.4% | 0 | -2.2% |
| MILDRONATE | 53 668 | -5.0% | 16.1% | 0.4 | 39 335 243 | -4.2% | 18.2% | 0.6 | -7.9% |
| SULFARGIN | 2 872 | 17.2% | 0.8% | 0.1 | 1 548 678 | 16.6% | 1.2% | 0.1 | 1.4% |
| VIPROSAL | 13 541 | -2.8% | 1.9% | 0 | 4 855 500 | -2.5% | 1.8% | 0 | -2.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 531 | -15.3% | 40.2% | -3 | 3 011 790 | -11.3% | 75.8% | -1.3 | -8.9% |
| KAPSIKAM | 67 804 | -6.4% | 2.2% | -0.1 | 28 271 257 | -3.7% | 2.4% | 0 | -3.1% |
| MILDRONATE | 242 385 | -12.0% | 15.4% | 0.3 | 175 347 394 | -11.5% | 17.2% | 1.1 | -15.7% |
| SULFARGIN | 11 098 | -6.0% | 0.7% | 0 | 6 006 076 | -6.9% | 1.1% | -0.1 | -0.1% |
| VIPROSAL | 63 599 | -6.7% | 2.0% | -0.1 | 22 854 102 | -8.4% | 1.9% | -0.1 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs